Onavo, a mobile analytics company based in Israel, is the developer of Onavo Insights and Onavo Mobility apps. The app provides information for users on data usage and compression of data, as well as mobile data protection. Onavo Insights provides data to companies about app usage and consumer trends in online gaming, social networking, finance, and entertainment.
In October 2013, Facebook bought Onavo for an undisclosed sum. Onavo is now headquartered in Palo Alto, CA, but also operates from Israel’s first Facebook office in Tel Aviv.
History â€" Foundation and Founders
Onavo was founded in 2010 by Roi Tiger and Guy Rosen. Roi Tiger previously led the security technology team at mobile handset manufacturers Modu.
Funding Rounds
Onavo has had two rounds of funding: the first was a Series A investment for $3 million from Magma Venture Partners and Sequoia Capital in May 2011. The second was a Series B investment of $13 million from Magma Ventures, Sequoia Capital, and Horizons Ventures. Onavo’s sale to Facebook is one of the top exits for Magma Venture Partners and other Israeli venture capital firms. There are reports that Onavo's acquisition by Facebook was for over $150 million.
Company Products
Besides Onavo Insights, the company has five products that are available to consumers via iTunes and Google Play: Onavo Extend for iPhone and Android, Onavo Count for iPhone and Android and Onavo Protect for iPhone.
Onavo Extend was designed to help users manage their data costs by sharing the amount of data used for each app on their phone. Onavo Count was developed to provide users with reports on mobile data usage for each function on a smartphone or linked device.
Awards and recognition
Onavo won multiple awards in 2011. The company received first prize at the Mobile Beat 2011 conference hosted by Venture Beat, and the award for most innovative app at the 2011 International Startup Festival, as well as being selected as the Best Mobile Startup by TheNextWeb.
Controversy
Revelations in August 2017 showed how Facebook had been using data from Onavo's VPN apps to monitor rivals such as Snapchat and to discover potential new rivals such as Houseparty. Facebook built an internal tool around Onavo data, which helped the decision to buy WhatsApp and shaped its live-video strategy. The internal database is also used to track rivals, including startups that are performing "unusually well".
References
External links
- Onavo - Official Website
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